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Location United Kingdom
Founded 2010
Partnered 2021
Status Active

Brief

The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in our early days. We are also fearless in testing new ideas and pushing our own boundaries.
Our dedication and belief in innovation, together with the support of Mi fans, are the driving forces behind our unique Mi products.
Xiaomi
"Just for fans"
"Just for fans" – that's our belief. Our hardcore Mi fans lead every step of the way. In fact, many Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible.