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The
LW History

In 2003, CEO Richard Gallant acquired LIVEWIRE Businesses Telecom Limited and began growing the business into a leading UK technology and telecoms distributor. Since 2012, we have sold more than 3 million products across over 76 countries, while continuing to grow eFones and expand across distribution, ecommerce, marketplaces and social commerce..

Our specialist teams have supported more than 50 brands with distribution, product launches, ecommerce and retail growth. We have worked with brands including Hisense, Huawei, ZTE, Oclean and SMARTY, supporting campaigns across Amazon, TikTok Shop and major retail channels. Our work with Hisense has included product launches, livestream shopping, creator activity, Brand Week and Brand Day.

Our Mission

We aim to make innovative technology accessible and affordable, helping people and households stay connected. With 25 years of industry experience, we have built a strong reputation within the telecommunications sector. We continue to expand our network of partners and distributors, working with leading brands to deliver high-quality products and reliable service to our customers.

Our incredible story...

1999 Born

LIVEWIRE Businesses Limited is born into the world with the hope to buy and sell electronics. The business stalls and runs at a loss for the first 4 years.

2003 Named

Richard Gallant purchases LIVEWIRE Businesses Limited and renames the business as LIVEWIRE Telecom Limited.

2005 Expansion

LIVEWIRE works with all the major UK distributors selling to Asia and USA.

2007 Huawei

LIVEWIRE moves into recycling SONY PS3’s and stumbles across a small Chinese Brand selling data cards that need recycling. This brand is HUAWEI.

2009 Worldwide

LIVEWIRE recycle/refurbish datacards for HUAWEI, ZTE, Sierra, Option and Nokia selling to 40 countries worldwide.

2010 Hong Kong

LIVEWIRE opens its first offices in Hong Kong to deal with the demand of datacards worldwide.

2011 Agreement

LIVEWIRE signs the first open market agreement with HUAWEI Technologies in China directly.

2012 Distribution

LIVEWIRE signs open market agreements with ZTE and TCL in Hong Kong. Livewire opens offices in Thailand and Sri Lanka to deal with local distribution.

2012 Amazon

LIVEWIRE signs Amazon.com and agrees to supply the AINOL tablet range to Amazon.co.uk.

2015 Huawei

LIVEWIRE signs a UK distribution agreement with HUAWEI Technologies Limited.

2018 OMG

LIVEWIRE wins “biggest growth Seller account” in Mobile Broadband Devices category on Amazon

2019 Booming

LIVEWIRE wins “fastest growing distributor of the year” from HUAWEI.

2020 Welcome

LIVEWIRE signs VIVO, REALME, XIAOMI, ZTE, TCL and TP Link.

2022 TikTok

LIVEWIRE becomes Top Seller on TikTok UK, being the most watched livestream of 2022

2023 Winners

LIVEWIRE wins best Three/SMARTY network best online partner for 2023

2025 Growth & Innovation

Became TikTok’s #1 Electronics Store and the UK’s #2 TikTok Shop on Black Friday 2025.

A dedicated team of technical support who will assist with device enquires and errors.

Well experienced in the tech industry to introduce and launch your products to the UK market.

Our dedicated sales team are a resource to you and will help every step of the way

Our team of shipping experts provide smooth end-to-end logistics solutions.

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Let's Meet The Team

Nick Burden

Technical Support Manager I work with the relevant functions of the business to develop and deliver a clear strategic direction for the company in terms of Production Range. I also define operation tasks for project execution of assigned project team, set group priorities according to business needs, and ensure safety and quality of work.

Nick Phillips

European Sales Manager Since 2007, I've been an integral part of the incredible Livewire journey. Through dedication, hard work, and a sprinkle of fun, we've transformed from a small eBay seller into the thriving and successful company we are today. My journey here has encompassed diverse roles, allowing me to gain expertise across all facets of our business. In 2011, I joined the sales team, and now I proudly oversee a multitude of global accounts.

Emily Jane Gallant

Director Of Ecommerce Founder of eFones, I joined LIVEWIRE in 2017 and navigated the company into a modern online world. The company has grown massively, we are now expanding our online knowledge into new exciting platforms, and I am excited for what’s to come next!

Richard Gallant

Founder/CEO Founder and driver of all things at LIVEWIRE, I spend my days thinking of new ways to market the business to partner portfolio’s and am always seeking out the next product or project.

Jade Kerry

Amazon Account Manager I have been a part of the Livewire team for coming up to 5 years. My position as an Online Sales Administrator means I am responsible for stock control, including the arrangement of shipments into Amazon fulfillment centers and ensuring everything runs smoothly with the Amazon account. I also undertake the role of Amazon customer service, lending a helping hand to customers when needed. I look forward to continuing to help the company grow in the coming years!

Clare Corbett

Management Accountant I am the Management Accountant at Livewire and have been here for 3 years. I am responsible for the day to day purchase and sales ledgers for the Company and keeping on top of all the accounts functions.

Robert Earle

Senior Sales Negotiator I have worked at Livewire for 5 years and provide support and assistance to the Livewire customer base. I support the company's sales team and look forward to growing and expanding my skill set for many years to come at Livewire.

Jack Marshall

Technical Assistant I started at Livewire a year ago off the back of completing my degree in computer programming, so this was a natural step forward for me, you’ll often find me lending a hand in the office configuring devices or out in the warehouse helping to pack orders to ship into Amazon.

Deepak Nahar

Head of Design Graduated from the University of Surrey with an MSc in Marketing. I am responsible for all Marketing, Website Development and Graphic Design for LIVEWIRE. My aspiration is to become the very best in my field. From brand strategy and user interface design to front-end development, my work exemplifies an appreciation for my ever-growing passion for design.

Careers at Livewire

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TheLW History