We were thrilled to attend the OPPO Reno13 TikTok Launch event in Central London last week. The launch was a significant milestone for both OPPO and eFones, showcasing how the Reno13 Series combines cutting-edge technology with the power of livestream shopping on platforms like TikTok. (OPPO Reno13 Series Official Page).
At eFones, we help tech brands succeed through platforms like TikTok Shop and YouTube Live. The Reno13 Series launch not only showcased cutting-edge features — it also embraced the power of live shopping, one of the fastest-growing trends in e-commerce today.
The Reno13 is OPPO’s latest smartphone, offering advanced AI technology, a powerful camera system, and improved durability. But what made this event stand out was the way it combined tech innovation with community-led interaction.
From live music to product demos and immersive experience zones, it was a full-scale launch that went beyond the traditional format.
We’re proud to be managing OPPO’s TikTok Shop for the Reno13 Series. Through our daily TikTok Lives, we showcase the product in real time — giving customers a clear view of how the phone performs in real-world situations.
Our livestreams include:
Representing us at the event were our brilliant in-house creators, Harry and Phoebe, who captured the excitement of the day and gave our community a look behind the scenes. Their presence plays a key role in making our live content feel both personal and professional.
Held on Thursday, April 3rd, in Central London, the launch event gave attendees a chance to explore the future of mobile technology. Highlights included:
The day showed how technology and interactive experiences can come together to create meaningful product engagement — both on-site and online.
If you're interested in launching your next product at an OPPO Reno13 TikTok Launch or want to learn more about TikTok Live commerce, we’d love to connect.
Whether you’re preparing for a new product launch or looking to grow your livestream audience, our team can help bring your campaign to life — with expert creators, content, and strategy to drive real results.
Get in touch — and let’s build something great together.
