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CASE STUDY

Hisense Spring Sale 2026

Bringing the Spring Sale to life across TikTok Shop, promotional LIVE campaigns and seasonal retail activity.

Explore the Campaign
Hisense Spring Sale 2026
CAMPAIGN IMPACT

Campaign performance at a glance

A snapshot of the reach and performance achieved across the campaign.

2.38M
LIVE impressions
Exceeded
Campaign target
#1
TikTok LIVE Shopping ranking
THE CHALLENGE

Creating impact within a focused Spring Sale window

The Spring Sale required a concentrated campaign that could quickly capture attention, showcase key Hisense products and turn seasonal interest into meaningful engagement and sales.

The challenge was to maximise visibility and interaction across a shorter promotional period through focused livestream activity, promotional messaging and ongoing campaign optimisation.

Hisense Spring Sale 2026
CAMPAIGN FOCUS

Focused seasonal sales activity

A concentrated Spring Sale campaign built around LIVE commerce, product visibility, promotional messaging and performance-led optimisation.

Greater brand awareness
Highly engaged audiences
Strong campaign performance
WHAT WE DELIVERED

A focused campaign designed to engage

We delivered a concentrated Spring Sale campaign built around product visibility, livestream engagement and promotional messaging to generate strong interaction throughout the campaign.

TikTok Shop Strategy

A focused product and promotional strategy helped maximise visibility during the shorter Spring Sale campaign window.

Livestream Production

LIVE sessions combined product demonstrations, promotional messaging and real-time engagement to bring key campaign moments directly to shoppers.

Creator Activation

Creator activity provided additional reach and helped build awareness around Spring Sale products and promotional moments.

Paid Media & Campaign Management

Campaign performance was monitored and optimised throughout the activity, with reporting used to identify opportunities and improve overall performance.

35.78K
Impressions per hour
7.14%
Tap-through rate
2.26%
CTR
#1
TikTok LIVE Shopping ranking
LET'S WORK TOGETHER

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