Supporting Hisense through a major brand campaign on TikTok Shop, livestreaming, creator activity and sales madness.
Explore the Campaign
A snapshot of the reach and performance achieved across the campaign.
Following the success of its first Brand Week, Hisense wanted its second TikTok Shop Brand Week to make an even greater impact by increasing brand awareness, driving LIVE engagement and delivering strong sales across its product range.
The challenge was to build on that momentum by bringing together livestreaming, creator partnerships and promotional activity throughout the week to reach new audiences and maximise results.
A week-long brand campaign bringing together LIVE commerce, creator activity, promotional planning and campaign optimisation across one focused retail event.
Building on the success of the first Brand Week, we brought together TikTok Shop strategy, livestream production, creator activity and paid media to maximise reach, engagement and visibility throughout Hisense’s second Brand Week.
Product selection, promotional planning and TikTok Shop optimisation were coordinated to maximise campaign visibility and strengthen the customer journey throughout the week-long activation.
Full livestream production and management supported the Brand Week activity, including product demonstrations, promotional messaging and real-time customer engagement.
Creator outreach and campaign activation helped extend Brand Week beyond the main LIVE sessions, generating additional reach, awareness and engagement.
Paid media, campaign optimisation and performance reporting were used to amplify reach and strengthen campaign performance throughout Brand Week.
From ecommerce and TikTok Shop to creator campaigns and livestreaming, Livewire helps brands turn ambitious ideas into measurable results.
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