Following the momentum of Hisense Brand Week, the campaign gave us the opportunity to showcase the Hisense range in a way that goes far beyond a traditional product listing.
Throughout the campaign, our team took Hisense products live on TikTok Shop, demonstrating key features, answering questions and helping customers better understand the technology behind the range.
For products such as televisions, livestreaming is particularly valuable. Features including Mini-LED, QLED, gaming technology and smart-TV functionality are much easier to explain when customers can actually see the products being demonstrated.
It turns product discovery into a much more engaging experience.
Hisense Brand Day wasn't just about going live.
The wider campaign brought together presenting, social content, production and ecommerce, helping create visibility for Hisense across TikTok while giving customers a direct route from discovering a product to purchasing it.
Creator and social content also played an important role in extending the campaign beyond the main livestream and reaching audiences across the platform.
For Livewire, campaigns like Hisense Brand Day demonstrate how our relationship with brands can extend beyond traditional distribution.
Through eFones and our wider ecommerce capabilities, we can support brands with:
Combining these channels allows brands to connect with customers in a more engaging and measurable way.
Hisense Brand Day was a real team effort across presenting, content, production, ecommerce and marketing.
It was fantastic to see the campaign come together and to see audiences engaging with Hisense products throughout the activation.
We're excited to continue working with Hisense and developing new ways to connect brands with customers through ecommerce and social commerce.
Livewire supports brands across distribution, ecommerce, marketplaces and social commerce.
If you're looking to launch products, grow your presence online or explore opportunities through TikTok Shop and livestreaming, get in touch with our team.
