Supporting Hisense through ecommerce, TikTok Shop, livestreaming, creator activity and major brand campaigns.
Explore the Campaign
A snapshot of the key performance metrics from this campaign.
Hisense wanted to make a big impact with their first TikTok Shop Brand Day, increasing brand awareness, driving live engagement and delivering strong sales across their TV range.
The challenge was to bring together livestreaming, creator partnerships and paid campaign activity into one high-impact event designed to reach new audiences and maximise results.
A major brand-led event bringing together LIVE commerce, creator activity, promotional planning and campaign optimisation around one focused retail moment.
We brought together TikTok Shop strategy, livestream production, creator activity and paid media to deliver a major Brand Day campaign designed to maximise reach, engagement and sales.
Product selection, pricing, promotional planning and TikTok Shop optimisation were coordinated to maximise visibility and sales throughout the campaign.
Full livestream production and management supported the Brand Day activity, including product demonstrations, promotional messaging and real-time customer engagement.
Creator outreach and campaign activation helped extend the Brand Day beyond the main LIVE, generating additional reach, awareness and engagement.
Paid media, campaign optimisation and performance reporting were used to amplify reach and support stronger results throughout the event.
From ecommerce and TikTok Shop to creator campaigns and livestreaming, Livewire helps brands turn ambitious ideas into measurable results.
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