Our biggest in-app moment of the year!
eFones TikTok Brand Day 2025 marked a turning point for our brand, delivering record-breaking performance across livestream rankings, impressions, and follower growth. From becoming the number one livestream on TikTok to gaining more than 82,000 new followers in a single day, this moment showcased exactly what a passionate UK team can achieve on the world’s fastest-growing commerce platform.
Brand Day wasn’t just another campaign. It was an all-out, community-powered event that pushed the boundaries of TikTok Live. Our creators delivered high-energy streams, exclusive offers, and real-time product demos that kept viewers watching — and buying — throughout the entire day.
Thanks to the response from our audience, we achieved:
We even overtook major global brands during peak shopping hours — a testament to the strength of authentic, creator-led content.
The impact of Brand Day extends beyond the numbers. It proved how powerful TikTok Live has become for real-time commerce, and it highlighted the loyalty and engagement of the eFones community. Our Brand Day vlog captures the energy, teamwork, and behind-the-scenes moments that made this campaign unforgettable.
Brand Day was the beginning — not the peak.
We’re already building new livestream formats, creator partnerships, and TikTok-native content experiences based on everything we learned.
